Sans Normal Jimup 3 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, straightforward, sporty, impact, clarity, presence, readability, simplicity, chunky, stout, clean, rounded, spacious counters.
A heavy, expanded sans with broad proportions and generous internal space, built from smooth curves and straightforward strokes. Terminals are mostly clean and blunt, with softly rounded joins that keep the texture from feeling harsh. The counters in letters like O, D, P, and a are roomy, while the overall rhythm stays steady and highly legible at large sizes. Numerals share the same stout, rounded construction, with wide silhouettes that match the letterforms.
Well suited for headlines, posters, packaging, and branding where a strong, wide word shape is desirable. It can work effectively for signage and wayfinding at larger sizes thanks to its open counters and sturdy construction. In UI contexts, it fits best for short labels, hero text, and promotional callouts rather than dense paragraphs.
This typeface projects a confident, no-nonsense voice with a slightly playful friendliness coming from its rounded, open shapes. The overall tone feels contemporary and pragmatic, leaning more toward robust clarity than refinement or delicacy.
The design appears intended to deliver maximum presence with clear, uncomplicated letterforms and broad proportions that hold up in bold headline settings. Its rounded geometry and open counters suggest an emphasis on approachability and quick recognition rather than sharp, technical precision.
The wide set and heavy weight create a compact, emphatic text color that can fill space quickly. Rounded forms and stable verticals help maintain a consistent, even texture across lines, especially in all-caps settings.