Slab Square Rusy 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, industrial, sturdy, retro, utilitarian, friendly, impact, readability, ruggedness, nostalgia, clarity, chunky, blocky, bracketed, rounded, ink-trap.
A heavy, slab-serif design with broad proportions and a compact, blocky silhouette. Strokes are low-contrast and consistently thick, with slab serifs that read as squared and sturdy, softened by rounded corners and gentle bracketing. Counters are relatively open for the weight, while joins and tight spots show small notches/ink-trap-like cut-ins that help keep interior shapes from clogging at display sizes. Overall spacing feels generous, producing a steady, emphatic rhythm in both uppercase and lowercase.
Best suited to headlines, posters, branding marks, and packaging where strong presence and clear shapes are needed. It also works well for signage-style applications and short bursts of text such as labels, pull quotes, and navigation elements where a bold, durable voice is desirable.
The font projects a tough, workmanlike confidence with a slightly nostalgic, letterpress/poster sensibility. Its rounded slabs and chunky forms keep the tone approachable rather than severe, making it feel both dependable and characterful.
The design appears aimed at delivering maximum impact with a stable slab-serif foundation, combining squared terminals with softened details to remain readable and friendly at large sizes. The subtle cut-ins at joins suggest an intention to preserve clarity in heavy strokes while retaining a rugged, industrial character.
Uppercase forms are particularly geometric and sign-like, while the lowercase maintains a sturdy, compact texture that stays legible in dense settings. Numerals match the same blunt, heavy construction, supporting strong hierarchy in headlines and labels.