Slab Normal Okbab 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, signage, sturdy, classic, practical, confident, impact, readability, utility, print tone, stability, slab serif, bracketed serifs, heavy terminals, rounded joins, compact counters.
This is a sturdy slab-serif with heavy, mostly uniform strokes and prominent rectangular serifs that show slight bracketing. The letterforms are upright with broad proportions and a steady rhythm, giving lines of text a strong, even texture. Curves are full and controlled, with rounded joins and terminals that feel softened rather than razor-sharp. Counters are relatively compact and punctuation-like details (such as dots) appear round and substantial, reinforcing the bold, print-ready presence.
It suits headlines, subheads, pull quotes, and other editorial uses where a firm slab-serif voice is desirable. The strong stroke weight and clear structure also work well for posters, labels and packaging, and straightforward signage where robustness and legibility are priorities.
The overall tone is dependable and classic, with a workmanlike authority that recalls traditional printed matter and signage. Its weight and slab structure communicate confidence and solidity more than delicacy or elegance.
The design appears intended as a no-nonsense slab serif that delivers high impact and readability through simple, bold construction and consistent detailing. Its slightly softened corners and modest bracketing suggest an aim for a friendly, print-oriented feel rather than a strictly geometric or ultra-industrial look.
At text sizes the font maintains a consistent color and clear word shapes, while at display sizes the chunky serifs and rounded transitions become a defining character feature. Numerals match the letterweight closely, supporting settings that mix text and figures without looking mismatched.