Sans Normal Osmay 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Latina' by Latinotype, 'Mato Sans' by Picador, and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, playful, display impact, approachability, modern branding, clarity, rounded, soft corners, geometric, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and smooth, low-contrast strokes. Curves are generously circular while joins and terminals stay clean and blunt, creating a solid, even texture. Counters are relatively compact in letters like a, e, and g, and the overall rhythm is steady, with sturdy verticals and wide, open rounds that read clearly at display sizes.
Best suited to headlines, short paragraphs, and high-impact messaging where its weight and broad shapes can do the work. It can support branding and packaging systems that need warmth and clarity, and it performs well in large-format signage where rounded forms and sturdy strokes improve visibility.
The tone feels friendly and contemporary, with a confident, upbeat presence. The rounded geometry softens the weight, giving it an approachable, slightly playful voice that still reads as straightforward and modern.
The design appears intended as a bold, friendly display sans that prioritizes immediate legibility and a smooth, geometric character. Its rounded shaping and compact counters suggest a focus on creating a distinctive, modern voice for prominent typographic moments rather than long-form reading.
Uppercase forms lean geometric with simple construction, while lowercase includes single-storey shapes (notably a and g) that reinforce an informal, contemporary feel. Numerals match the same robust weight and rounded logic, maintaining consistent color and emphasis in mixed text.