Sans Normal Lomip 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Flink' and 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, friendly, modern, playful, impact, motion, approachability, modernity, display, rounded, chunky, dynamic, compact counters, oblique stress.
This typeface is a heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and uniform, with softened joins and terminals that keep the silhouettes smooth rather than sharp. Many forms lean on circular and elliptical construction (notably in O, C, and the lowercase bowls), while apertures and counters are relatively tight for the weight, creating solid, high-impact word shapes. The slant is consistent across cases and numerals, giving lines a forward-leaning rhythm; capitals are sturdy and blocky, and the lowercase shows single-storey a and g with generous curves and simple, sturdy stems.
Well suited to display settings where immediacy and impact are desired, such as headlines, posters, and bold brand marks. It also fits energetic commercial contexts like sports-related graphics, packaging, and promotional layouts, where the slanted stance and rounded forms help maintain a lively, approachable voice.
The overall tone is energetic and confident, combining a friendly roundness with a punchy, headline-driven presence. The forward slant adds motion and urgency, lending a sporty, promotional feel rather than a quiet or editorial one.
The design appears intended as a high-impact, contemporary oblique sans that emphasizes motion and presence. Its rounded construction and uniform stroke weight aim to keep the tone approachable while still delivering strong visibility at larger sizes.
The design reads best when allowed some breathing room: the dense weight and compact internal spaces can make long paragraphs feel dark, but the consistent shapes and smooth curves hold together well in short bursts. Numerals are bold and simplified, matching the same rounded, solid construction as the letters.