Sans Normal Lodab 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Fold Grotesque' by Colophon Foundry, 'Steradian' by Emtype Foundry, and 'Antebas' and 'Protofo' by Lafontype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, friendly, punchy, impact, motion, emphasis, modernity, approachability, slanted, rounded, compact, sturdy, high-impact.
A heavy, slanted sans with rounded, softly squared terminals and largely monolinear strokes. The letterforms feel compact and sturdy, with broad curves in C/O and a circular, open-bowl lowercase that stays highly legible at display sizes. Counters are relatively generous for the weight, while joins and shoulders are simplified and smooth, giving the alphabet a clean, massed silhouette. Numerals are bold and blocky with rounded corners and consistent stroke thickness, matching the letters’ dense, graphic rhythm.
This font is best suited to headlines and short bursts of copy where bold, slanted shapes can carry the message quickly. It works well for branding marks, event and promotional posters, energetic campaign graphics, and packaging that benefits from a strong, friendly presence. In longer text, it will be most effective for brief callouts, captions, or emphasis rather than extended reading.
The overall tone is energetic and assertive, with a forward-leaning motion that reads as active and modern. Its rounded shaping keeps the mood approachable rather than harsh, making it feel upbeat and contemporary while still delivering strong visual impact.
The design appears intended to deliver maximum impact with a smooth, contemporary sans structure, combining strong weight with a consistent forward slant for motion and urgency. Rounded terminals and simplified geometry suggest a focus on clarity and approachability in high-energy display settings.
Spacing appears optimized for large-scale use, where the thick strokes and compact forms create a cohesive, poster-like texture. The italic slant is consistent across uppercase, lowercase, and figures, reinforcing a sense of speed and emphasis without introducing calligraphic contrast.