Sans Normal Osgef 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Centuria' by Catopodis, 'ITC Stone Sans II' by ITC, 'Litmus' by Indian Type Foundry, 'Mahsuri Sans' and 'Ocean Sans' by Monotype, and 'Foundry Journal' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, sturdy, high impact, clear branding, modern utility, approachable display, rounded, compact, blocky, clean, high-impact.
This is a heavy, compact sans with broadly rounded curves and firmly squared terminals. Stroke endings are mostly flat and clean, while joins stay smooth, giving letters a solid, molded feel rather than a sharp, mechanical one. Counters are relatively tight in letters like B, P, and R, and the overall rhythm is dense and even, optimized for bold presence. Numerals follow the same sturdy construction, with simple, closed forms and consistent weight that reads as cohesive in headings.
Best suited for headlines, posters, and display typography where strong weight and compact spacing create immediate emphasis. It also fits branding, packaging, and signage that needs a bold, approachable voice and dependable legibility at medium-to-large sizes.
The tone is assertive and straightforward, with a friendly warmth coming from the rounded geometry. It feels contemporary and pragmatic—more about clarity and impact than elegance—while maintaining an approachable, retail-ready personality.
The design appears intended as a versatile, high-impact sans for modern display use—built to hold its shape under heavy weight, stay clean in reproduction, and deliver a confident, friendly emphasis in short bursts of text.
The lowercase shows simple, single-storey constructions (notably the a and g), reinforcing an informal, modern texture. Curved letters (C, G, O, Q) are generously rounded, and diagonals (V, W, X, Y) are wide and stable, supporting a strong, poster-like silhouette.