Sans Normal Osgav 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Kandin' by Hashtag Type; 'Epoca Classic', 'Epoca Pro', and 'Impara' by Hoftype; 'Contemporary Sans' by Ludwig Type; 'Accia Flare' by Mint Type; 'Mahsuri Sans' by Monotype; and 'Foundry Form Sans' and 'Foundry Journal' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, sturdy, retro, display impact, approachability, brand presence, quick readability, soft corners, rounded terminals, bulky, compact counters, lively rhythm.
A heavy, rounded sans with broad proportions and softly curved terminals. Strokes are thick and confident with gentle modulation, giving counters a compact, slightly squeezed feel in letters like a, e, and s. The curves in C, G, O, and S are smooth and full, while joins and diagonals (K, R, W) stay blunt and sturdy rather than sharp. Overall spacing and letterfit read as tight and dense, creating a strong, poster-like texture in lines of text.
Best suited for short, prominent text such as headlines, poster typography, logos/wordmarks, packaging callouts, and bold signage where the dense texture and rounded shapes can project clearly. It can also work for brief UI or label-style text when strong emphasis is needed, though its heavy color will dominate in longer passages.
The tone is upbeat and approachable, with a slightly retro, sign-painting sensibility translated into clean sans forms. Its weight and rounded shaping feel friendly and assertive at the same time, making it energetic without becoming aggressive. The overall voice suggests bold simplicity and a casual confidence.
The design appears intended to deliver maximum impact with an approachable, rounded sans voice—combining thick strokes, soft terminals, and broad forms to stay legible and characterful at display sizes. It aims for a friendly, contemporary take on retro bold typography that reads quickly and feels inviting.
In the sample text, the dark color and compact internal spaces create a high-ink, high-impact silhouette that holds together well at large sizes. Numerals share the same soft, sturdy construction, with simple, readable shapes that match the letters’ rounded geometry.