Sans Normal Ifluw 16 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, casual, handwritten, approachable tone, hand-drawn feel, casual display, friendly branding, rounded, soft, bouncy, informal, lively.
A rounded, right-leaning sans with smooth, brush-like strokes and softly blunted terminals. Curves dominate the construction, giving letters an open, continuous feel, while straight stems are slightly tapered and subtly irregular as if drawn with a marker. Proportions are compact with small counters and a relatively tight x-height, and the overall rhythm alternates between broader rounds (like O, C) and narrower, angled forms (like I, J, V) for a lively texture. Numerals follow the same rounded, handwritten logic, with simple shapes and consistent stroke weight.
It works well for branding and packaging that benefits from an informal, personable voice, and for posters or short headlines where the energetic slant and rounded forms can carry the message. It also suits social graphics and casual display settings where a friendly, handwritten impression is desirable.
The font reads as approachable and upbeat, with an easygoing handwritten energy. Its rounded forms and steady slant create a warm, conversational tone that feels personal rather than formal or technical.
The design appears intended to capture a clean, marker-script feel within a sans structure—prioritizing warmth, speed, and approachability while remaining legible in short-to-medium display text.
Diagonals and joins are simplified and smooth, emphasizing clarity over sharp detail. The slant is consistent across uppercase, lowercase, and figures, helping the set feel cohesive in continuous text.