Sans Normal Buliw 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: ui text, editorial, web content, product branding, signage, clean, modern, neutral, friendly, calm, everyday legibility, versatility, modern neutrality, approachable clarity, rounded, open apertures, humanist, soft terminals, even rhythm.
A clean sans with rounded, gently humanist construction and largely monolinear strokes. Curves are smooth and circular, with open apertures and generous interior counters that keep forms clear at text sizes. Terminals are mostly straight but softened by subtle rounding, and joins are tidy with no sharp notches. Proportions feel balanced and contemporary, with a steady baseline rhythm and consistent spacing that supports continuous reading.
This font suits interface copy, web and app text, and general editorial settings where a clean, even texture is important. It also works well for straightforward branding systems, wayfinding, and informational graphics that need a modern but approachable voice.
The overall tone is neutral and approachable, projecting clarity over personality. Its softened geometry and open shapes lend a friendly, contemporary feel without becoming playful or quirky.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and an even reading rhythm. Its softened geometry suggests an aim to feel modern and friendly while remaining restrained enough for broad everyday use.
Numerals and capitals maintain a straightforward, no-nonsense silhouette with clear differentiation between similar forms, while lowercase shapes keep a slightly humanist warmth through their rounded bowls and open counters. The sample text shows stable word color and predictable spacing, suggesting a design tuned for legibility rather than display eccentricity.