Sans Normal Pariw 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Innova' by Durotype, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, solid, approachability, impact, clarity, modernity, versatility, rounded, compact, geometric, soft corners, heavy.
This typeface is a heavy, rounded sans with sturdy, mostly uniform strokes and compact interior counters. Curves are built from smooth circular/elliptical forms, while joins and terminals are subtly softened rather than sharply cut. Uppercase shapes read broad and stable (notably the wide O and C), and the lowercase maintains a simple, single‑storey construction with a clear, straightforward rhythm. Numerals are equally weighty and highly legible, with generous curves and minimal stroke modulation.
It performs best in headlines and short passages where a bold, friendly voice is needed—such as branding, packaging, posters, and attention-grabbing UI moments. The sturdy shapes and rounded geometry also suit signage and social graphics where clarity at a glance matters.
The overall tone is approachable and contemporary, combining a friendly softness with a confident, high-impact presence. Its rounded construction keeps the voice warm and informal, while the consistent heft makes it feel assertive and dependable.
The design appears intended to deliver a modern, approachable sans that maximizes impact without feeling harsh. By pairing geometric roundness with softened terminals and consistent weight, it aims for high visibility and an inviting, contemporary character.
Spacing appears comfortable at display sizes, with compact counters that increase darkness and presence in text. Diacritics are not shown; punctuation in the sample suggests a clean, utilitarian treatment consistent with the rest of the design.