Sans Normal Ufmad 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, book covers, branding, classic, refined, dramatic, formal, elegance, editorial impact, classic refinement, display clarity, premium tone, wedge serif, flared strokes, sharp terminals, sculpted curves, crisp.
This typeface presents crisp, high-contrast letterforms with pronounced thick–thin modulation and sharp, tapered terminals. Strokes often finish in subtle wedge-like flares rather than blunt cuts, and curves are drawn with a taut, sculpted tension that gives counters a slightly teardrop or angled feel in places. Uppercase proportions lean stately and compact, while the lowercase shows a traditional rhythm with moderate x-height and clear, serif-influenced joins. Numerals follow the same contrasty logic, with elegant bowls and fine hairlines that read best when given space.
It suits magazine and editorial headlines, book jackets, and refined brand identities where a classic, high-contrast look is desired. It can also work for pull quotes, section openers, and short blocks of text in print-oriented layouts where the sharp detailing can be appreciated.
Overall it feels polished and literary, with an assertive, editorial voice. The sharp terminals and contrast add a sense of sophistication and drama, suggesting premium, classical styling rather than casual or utilitarian tone.
The design appears intended to deliver an elegant, high-contrast reading of classical letterforms with a slightly modern, sharpened finish. Its emphasis on tapered terminals and sculpted curves suggests a focus on premium display and editorial applications where personality and refinement are key.
In text, the strong contrast and narrow hairlines create a lively sparkle that can look especially striking at display sizes. The design’s pointed joins and tapered ends add character and definition, but also make the face feel more delicate in very small sizes or low-resolution settings.