Sans Normal Ugkom 3 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, pull quotes, editorial, fashion, refined, dramatic, modern, elegant emphasis, editorial voice, premium branding, expressive italic, calligraphic, slanted, crisp, airy, sharp.
A high-contrast italic with slender hairlines and swelling curved strokes that create a lively, calligraphic rhythm. The forms lean decisively forward, with tapered terminals and pointed joins that read as crisp rather than soft. Counters are generally open and oval, and the overall color stays light despite occasional thickened diagonals. Uppercase shapes feel slightly more formal and sculpted, while the lowercase shows more movement and variation in stroke emphasis, reinforcing an elegant, text-forward texture.
This font is well suited to display and short-to-medium text settings where elegance and contrast are desirable: magazine headlines, fashion or beauty branding, poster typography, and prominent pull quotes. It will also work for refined subheads and introductory paragraphs when set with comfortable spacing and appropriate line height.
The tone is refined and stylish, with a distinctly editorial polish. Its pronounced slant and sharp tapering give it a dramatic, expressive edge that feels suited to luxury and cultural contexts rather than utilitarian UI. Overall, it conveys sophistication and motion without becoming ornate.
The design appears aimed at delivering an elegant italic voice with strong contrast and a contemporary, fashion-leaning finish. It prioritizes expressive stroke modulation and a clean, crisp silhouette to create a premium editorial impression.
The numerals share the same contrast and forward momentum, with a mix of rounded bowls and sharp entry/exit strokes that keeps them consistent with the letterforms. The ampersand is energetic and prominent, matching the font’s expressive italic character.