Sans Normal Bilup 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, straightforward, confident, utilitarian, friendly, clarity, impact, versatility, modernity, geometric, monoline, clean, open counters, large apertures.
A heavy, monoline sans with largely geometric construction and smooth, continuous curves. The strokes are uniform with low modulation, terminals are clean and mostly flat, and curves stay round without calligraphic taper. Proportions feel contemporary and practical: wide, open counters, generous apertures, and compact joins that keep the letterforms sturdy at display sizes. The lowercase shows a simple single-storey a and g, a tall ascender rhythm, and a short, functional ear on r, while the numerals read as straightforward, evenly weighted figures.
Best suited to headlines, poster typography, and short-to-medium text where a strong, clean sans presence is needed. It can work well for branding systems, packaging, and signage that benefit from bold clarity and simple geometric forms.
The overall tone is modern and no-nonsense, projecting clarity and confidence rather than ornament. Its round forms and open shapes keep it approachable, while the dense weight adds emphasis and authority in headlines.
The design intention appears to be a dependable, contemporary sans that balances geometric simplicity with practical readability. It aims to deliver a strong typographic voice for display use while staying neutral enough for broad visual-system work.
Spacing appears even and stable, with a consistent color across lines in the sample text. The design favors legibility through open interiors (notably in e, a, and s) and avoids overly tight apertures, helping the type remain readable in bold settings.