Sans Normal Nubew 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype and 'Centra No. 1' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, confident, impact, approachability, clarity, modernity, simplicity, geometric, rounded, soft corners, sturdy, compact.
A heavy, geometric sans with broad, rounded curves and a compact, sturdy build. Strokes are consistently thick with minimal modulation, and terminals are clean and largely square-cut, giving letters a solid, poster-like presence. Counters are relatively tight for the weight, with round forms (C, O, G) approaching near-circular geometry and straight-sided letters (E, F, H, N) keeping a simple, blocky structure. The lowercase shows a single-storey a and g, round dots, and generally wide bowls, maintaining an even rhythm and strong color in text.
Best suited for headlines, posters, and short bursts of copy where strong presence is desired. It can work well for branding and packaging that benefits from a friendly, geometric voice, as well as signage and labels where bold shapes aid quick recognition. For longer text, it will typically perform better with ample tracking and comfortable leading.
The overall tone is bold and approachable, combining a friendly roundness with a direct, assertive voice. It reads as contemporary and energetic, leaning playful without becoming casual or handwritten. The weight and compact counters create a loud, attention-grabbing feel suited to high-impact messaging.
The design appears intended as a modern, geometric display sans that delivers maximum visual weight with smooth, rounded forms. Its simplified letter construction and consistent stroke treatment suggest a focus on clarity, punch, and a contemporary brand-ready personality.
The design favors simple constructions and generous curves, which helps it stay clear at display sizes. In running text, the dense letterforms and tight counters create a dark texture that prioritizes impact over delicacy; spacing and line-height will strongly influence readability.