Sans Normal Nokuv 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avion' and 'Resident' by Fenotype, 'FF Infra' by FontFont, and 'Associate Sans' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, approachability, clarity, contemporary branding, display emphasis, rounded, blocky, geometric, compact, high-impact.
A heavy, rounded sans with broad proportions and sturdy, low-contrast strokes. Curves are smooth and generous, with mostly closed apertures and compact internal counters that give letters a dense, poster-ready texture. Terminals are clean and blunt, and joins are firm, producing a consistent, solid rhythm across uppercase, lowercase, and numerals. The lowercase shows simple, single-storey forms (notably a and g), while the numerals are similarly weighty and built for clarity at large sizes.
Best suited to headlines, display typography, and short statements where its weight and width can work as a graphic element. It’s a strong choice for branding, packaging, and signage that benefits from a friendly but commanding voice, and it can also work in large UI labels or hero text where bold clarity is desired.
The overall tone is assertive and upbeat, combining a friendly roundness with a strong, attention-grabbing presence. It reads as contemporary and approachable rather than technical, with a slightly playful softness that keeps the mass from feeling severe.
This design appears intended as a high-impact, modern rounded sans that prioritizes immediacy and legibility at display sizes. Its simplified, geometric letterforms and dense texture suggest an emphasis on bold branding and punchy editorial or promotional messaging.
In text settings the dense counters and closed apertures create a dark, even color that emphasizes impact over delicacy. The Q’s distinctive tail and the simplified lowercase forms reinforce a straightforward, contemporary character.