Sans Normal Vunav 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Open Sans Soft' by Matteson Typographics, 'Arial Nova' by Monotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, packaging, posters, children’s, branding, friendly, playful, approachable, casual, soft, approachability, playfulness, display impact, friendly branding, informal tone, rounded, chunky, blobby, bouncy, compact.
This typeface uses heavy, rounded strokes with softened corners and broadly curved joins, creating a cushioned, almost “puddled” silhouette. Counters are generally small-to-medium and often teardrop or oval in shape, reinforcing a compact, chunky texture. Terminals tend to be fully rounded and slightly irregular in contour, giving letters a hand-shaped feel while keeping overall construction consistent. The lowercase shows simple, single-storey forms (notably in a and g) and a sturdy, wide-shouldered m and n; figures follow the same rounded, filled-in logic, with a notably soft 2 and open, looped 8.
Best suited to short-form display use such as headlines, posters, labels, and packaging where a friendly, approachable voice is desired. It can also work for branding elements, stickers, and social graphics, particularly when set with generous spacing and ample size to preserve counter clarity.
The overall tone is warm and upbeat, reading as informal and inviting rather than technical or austere. Its bouncy rhythm and plush shapes suggest kid-friendly, snackable messaging and a lighthearted brand voice. The density and roundedness also give it a cozy, tactile character that feels at home in cheerful, everyday contexts.
The design appears intended to deliver a soft, welcoming sans voice with a playful, rounded construction that stays legible while emphasizing personality. Its consistent stroke presence and simplified forms prioritize immediacy and charm over precision, making it well suited to upbeat display typography.
In text settings, the weight and tight internal spaces make it most effective at larger sizes, where the rounded details and small counters remain clear. The design favors smooth curves over sharp geometry, producing a lively, slightly quirky texture across lines of copy.