Sans Normal Igboj 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Felbridge' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, headlines, friendly, modern, approachable, clean, playful, approachability, legibility, modernity, versatility, rounded, soft, monoline, open apertures, compact.
A rounded, monoline sans with softly blunted terminals and generous corner radii throughout. Curves feel smooth and slightly inflated, giving counters a spacious, open look in letters like C, O, and e, while joins and diagonals (V, W, X) stay sturdy and uncomplicated. Proportions lean toward a large lowercase presence, with short ascenders and descenders and a compact, even rhythm in text. Numerals share the same rounded construction, with simple, highly legible forms and minimal detailing.
Works well for interface labels, app and web typography, and wayfinding where soft geometry supports quick recognition. The sturdy shapes and open counters also suit brand wordmarks, packaging, and friendly editorial headlines, and it holds up in short paragraphs where an even, calm texture is preferred.
The overall tone is friendly and contemporary, with a gentle, human feel created by the rounded endings and uncomplicated shapes. It reads as approachable and informal without becoming gimmicky, making it suitable for communication that wants to feel warm, clear, and easygoing.
Likely designed to deliver a contemporary sans that feels inviting and readable, combining rounded construction with a straightforward, utilitarian skeleton. The emphasis appears to be on consistent texture and high legibility across both display and text settings while maintaining a warm personality.
Round dots and punctuation, plus consistent stroke weight, help maintain a steady texture in paragraphs. The character set shown emphasizes clarity over sharpness, with smooth curves and restrained interior detailing that keeps small-size text from looking busy.