Sans Normal Afdoj 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Reyhan' by Plantype, 'Referenz Grotesk' by Sudtipos, 'NeoGram' by The Northern Block, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: ui labels, branding, posters, headlines, signage, modern, sporty, efficient, clean, forward-leaning, add motion, modernize, improve clarity, create impact, oblique, rounded, geometric, open apertures, large counters.
This is an oblique sans with smooth, rounded geometry and a steady stroke that stays visually even through curves and diagonals. Letterforms lean consistently forward, with open apertures (notably in forms like C, e, and s) and generous counters that keep the texture airy despite the slant. Capitals are broad and stable with simplified joins, while lowercase shapes remain clear and compact, pairing round bowls with straight, slightly tapered diagonals. Numerals follow the same contemporary, streamlined construction, with rounded terminals and clear silhouettes.
It works well for interface labels, product branding, and headline typography where a clean sans with built-in dynamism is useful. The open counters and clear numeral shapes also make it suitable for short informational settings such as signage, wayfinding-style titles, and promotional graphics.
The overall tone feels contemporary and active, with the slant adding momentum and a mild sense of speed. Its clean curves and straightforward construction read as practical and modern rather than expressive or calligraphic.
The design appears intended to provide a modern sans voice with a consistent oblique stance—combining geometric roundness with clear, simplified structure to communicate speed, clarity, and contemporary polish.
The forward angle is strong enough to create motion in text but remains controlled, keeping word shapes orderly. Round-heavy letters (o, c, e) look especially smooth, while diagonals (v, w, y, k) add a crisp rhythm that supports emphasis in display sizes.