Sans Other Adbiy 10 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, branding, playful, chunky, friendly, quirky, cartoonish, attention-grabbing, approachable, handmade, fun, rounded, bouncy, irregular, blobby, soft-edged.
A heavy, soft-cornered sans with inflated, blobby forms and subtly irregular outlines. Strokes stay broadly even, with minimal contrast and a hand-cut, slightly wobbly edge that keeps counters and bowls lively rather than geometric. Proportions vary from glyph to glyph, giving the set a bouncy rhythm; terminals are mostly rounded or softly squared, and joints often feel compressed, producing compact interior spaces at smaller sizes.
Well-suited to short, high-impact settings such as posters, titles, packaging callouts, and brand marks that want a friendly, characterful voice. It can also work for children’s materials or playful editorial headings, where its bouncy texture is an advantage more than a distraction.
The overall tone is upbeat and humorous, with a casual, comic sensibility. Its irregularity reads as hand-made and approachable rather than strict or technical, making text feel energetic and informal.
The design appears aimed at delivering a bold, approachable display voice with a hand-crafted feel, prioritizing personality and punch over strict uniformity. Its softened geometry and lively rhythm suggest it was built to stand out quickly and communicate warmth and humor.
Uppercase and lowercase share a consistent chunky mass, and the numerals follow the same inflated, friendly construction. The dense weight and tight counters suggest it performs best with comfortable tracking and generous line spacing to maintain clarity in longer lines.