Sans Other Efmad 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, packaging, kids media, headlines, branding, playful, bouncy, friendly, cartoony, casual, attention, approachability, informality, display impact, personality, rounded, chunky, soft, quirky, irregular.
A heavy, rounded sans with chunky strokes and softly blunted terminals. The letterforms lean on simplified geometry—broad bowls, open counters, and minimal modulation—while maintaining a slightly irregular rhythm that reads as intentionally hand-drawn rather than strictly mechanical. Curves are smooth and inflated, joins are compact, and several glyphs show subtle asymmetries and varied widths that keep the texture lively in text. Numerals follow the same bulbous, high-impact construction with generous interior space for clarity at display sizes.
This font is well suited to posters, product packaging, playful branding, and children’s or entertainment-oriented graphics where a bold, friendly voice is needed. It performs best for short headlines, labels, and callouts, and can work for brief passages when set with comfortable tracking and line spacing.
The overall tone is upbeat and approachable, with a comic, kid-friendly energy. Its soft corners and slightly uneven cadence feel informal and expressive, suggesting motion and personality rather than neutrality. The weight and roundness give it a confident, attention-grabbing presence without feeling aggressive.
The design appears intended to deliver a high-impact, friendly display voice: a simplified sans structure made more distinctive through rounded mass, compact joins, and deliberate irregularity. The aim is legibility at larger sizes while projecting a fun, informal personality.
The spacing and proportions create a strong, dark typographic color that works best when allowed room to breathe. The irregularity is consistent across caps, lowercase, and figures, reinforcing a cohesive “made-by-hand” feel suitable for expressive headlines.