Sans Superellipse Rubel 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, product design, wayfinding, branding, packaging, clean, modern, friendly, technical, calm, modernization, approachability, clarity, systematic geometry, rounded corners, superelliptic, soft geometry, open counters, low drama.
A geometric sans with superellipse-driven curves and softly squared terminals, giving round forms a rounded-rectangle feel rather than perfect circles. Strokes are even and steady with minimal modulation, and corners resolve into smooth radii instead of sharp joins. The lowercase shows open, uncomplicated counters (notably in a, e, s) and a single-storey a, while the g appears single-storey with a compact bowl and a clean, simple tail. Overall spacing reads orderly and consistent, producing a crisp, uncluttered texture in text.
Its clean, superelliptic construction and even rhythm suit interface typography, dashboards, and product labeling where clarity and a modern tone are needed. The friendly rounding also works well for contemporary branding, packaging, and light editorial display, especially at medium to large sizes.
The tone is contemporary and approachable: precise enough to feel technical, but softened by rounded corners and gentle geometry. It projects a calm, utilitarian voice with a subtle friendliness rather than a stark, clinical edge.
The design appears aimed at delivering a neutral, modern sans with a distinctive superellipse geometry—balancing technical clarity with softened edges for an approachable, contemporary feel in both text and display settings.
Capitals lean on simple, architectural shapes with rounded ends and broad, stable curves; diagonals (V, W, Y) feel sturdy and slightly softened at terminals. Numerals are clear and modern, with straightforward forms that match the same rounded-rectilinear logic seen in letters.