Serif Flared Poji 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Frederik' by The Northern Block and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, confident, retro, impact, emphasis, motion, branding, dynamic, flared, compact, punchy, headline.
A heavy, slanted serif with broad, rounded forms and wedge-like flared terminals that read as softened serifs rather than sharp slabs. Strokes stay largely even in thickness, with gentle swelling toward joins and endings, creating a muscular, continuous rhythm. Counters are relatively tight and the overall drawing favors compact, forward-leaning shapes with generous curves and minimal delicate detailing, keeping the texture dense and strongly graphic.
Best suited to headlines and short bursts of copy where impact matters—posters, sports and team branding, event promotion, and bold packaging. It can also work for large-format signage or pull quotes when you want a dense, dynamic italic voice, but its tight counters and heavy texture make it less ideal for long reading sizes.
The tone is energetic and assertive, with a fast, forward motion typical of display italics. Its bold massing and flared endings add a slightly vintage, athletic feel—confident, loud, and designed to grab attention at a glance.
The design appears intended as a high-impact display italic that combines a strong, low-contrast build with flared serif cues to add character without relying on fine details. It aims for speed and emphasis, producing a solid, unified typographic block that stays legible and expressive at larger sizes.
Capitals show broad proportions and simplified inner spaces, while lowercase maintains a sturdy, compact build that keeps word shapes cohesive in large settings. Numerals match the same heavy, rounded construction, reinforcing a consistent, poster-like color across mixed text.