Sans Normal Ulbov 17 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, refined, airy, versatility, clarity, modernity, neutrality, geometric, open, crisp, monoline, unadorned.
This typeface presents a clean, geometric construction with largely monoline strokes and smooth, circular curves in letters like C, O, and Q. Terminals are crisp and mostly horizontal/vertical, with minimal modulation and no decorative detailing, creating an uncluttered silhouette. Uppercase proportions feel balanced and slightly wide in round letters, while lowercase forms are straightforward and open, supporting a steady, even texture in text. Numerals follow the same restrained geometry, mixing rounded bowls with simple straight stems for a consistent rhythm.
It suits interface copy, product pages, and general-purpose layouts where a clean, contemporary voice is needed. The open forms and steady rhythm also make it a good fit for editorial headings and subheads, straightforward brand systems, and clear short-to-medium signage and wayfinding.
The overall tone is modern and neutral, with a calm, matter-of-fact presence that stays out of the way of the content. Its clarity and restrained geometry give it a subtly refined, contemporary feel rather than an expressive or playful one.
The design appears intended as a versatile, contemporary sans with geometric underpinnings—prioritizing clarity, consistency, and a neutral tone that can work across many contexts without calling attention to itself.
Round forms appear especially prominent, giving the font a gentle softness despite the sharp terminals. The sample text shows even spacing and a stable baseline, producing a smooth, readable paragraph color without obvious quirks.