Sans Normal Ulbih 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, calm, neutral, technical, clarity, neutrality, modernity, simplicity, geometric, monoline, rounded, open apertures, airy.
A crisp sans with largely monoline strokes and a geometric construction that leans on near-circular bowls and smooth, continuous curves. Proportions feel generously spaced with broad letterforms, open counters, and straightforward, unmodulated terminals. The uppercase shows simple, balanced geometry (notably round C/G/O and a clean, minimal G), while the lowercase keeps a tidy rhythm with compact ascenders and descenders and a single-storey a and g. Figures are simple and evenly drawn, matching the overall restrained, airy texture in text.
Well-suited to interface copy, product pages, and general-purpose editorial settings where a bright, clean texture is desirable. The wide, open shapes also make it effective for signage, wayfinding, and minimalist branding applications that benefit from uncomplicated geometry.
The overall tone is contemporary and unobtrusive, projecting clarity and composure rather than personality-driven expressiveness. Its rounded geometry and light visual footprint give it a friendly but still professional feel, suited to clean, minimal layouts.
The design appears intended as a neutral, modern sans that prioritizes clarity and consistency through simple geometry and open forms. Its restrained detailing suggests an all-purpose workhorse aimed at contemporary graphic and digital communication.
Round forms are prominent throughout, creating a consistent, smooth silhouette, while straight strokes remain crisp and vertical/horizontal. Counters stay open in text, helping maintain a bright page color and reducing visual density at larger paragraph sizes.