Sans Normal Podoh 9 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neutro' by Durotype; 'CF Asty' by Fonts.GR; 'Averta Standard PE' by Intelligent Design; and 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, approachability, fun, retro charm, display clarity, rounded, soft corners, bulky, bouncy, informal.
A heavy, rounded sans with broad proportions and generously filled counters. Strokes are thick and even, with soft cornering and subtly irregular, hand-cut curves that keep the shapes from feeling purely geometric. Terminals are blunt and smooth, bowls are roomy, and joins are simplified, producing a compact, high-impact silhouette that stays legible at display sizes. Numerals follow the same chunky construction, with wide forms and open interior spaces.
Best suited to headlines, posters, packaging, and brand marks that benefit from a thick, friendly presence. It can work for signage and short UI labels where a warm, approachable tone is desired, but the dense weight and wide set favor larger sizes over long-form text.
The overall tone is warm and upbeat, with a slightly quirky, homemade energy. Its rounded massing and soft edges read as friendly and confident rather than technical or corporate, giving text a casual, welcoming voice.
This design appears intended to deliver an approachable display sans with a playful, slightly retro feel—prioritizing strong silhouettes, soft geometry, and immediate readability for attention-grabbing typography.
The rhythm feels bouncy due to the combination of wide letterforms and gently uneven curvature; this adds character while maintaining consistency across the set. The bold texture creates strong color on the page, especially in headlines and short lines of copy.