Sans Normal Rekas 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Myriad' by Adobe, 'Alamia' by Ani Dimitrova, 'FF Zine Sans Display' by FontFont, 'EquipCondensed' by Hoftype, 'Averta PE' by Intelligent Design, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, confident, approachable, modern, playful, approachability, modern clarity, display impact, brand friendliness, rounded, soft corners, geometric, compact, sturdy.
A rounded, geometric sans with heavy, even strokes and softly blunted terminals. Curves are smooth and generously radiused, giving letters a pill-shaped, friendly silhouette, while straight strokes stay clean and vertical for a stable rhythm. Counters are moderately open and circular to oval in many characters, and joins tend to be simple and robust. Overall spacing reads compact and solid in text, with uniform color and clear word shapes.
This font performs best in display and short-text settings such as headlines, brand marks, packaging panels, posters, and prominent UI labels where its rounded geometry and dense color can carry. It can also work for brief paragraphs or marketing copy at comfortable sizes, especially when a friendly, modern voice is desired.
The tone is warm and approachable, balancing a contemporary geometric feel with a slightly playful softness. Its sturdy shapes and smooth rounding project confidence without feeling severe, making it suitable for friendly messaging and straightforward emphasis.
The design appears intended to deliver a modern geometric sans that remains inviting through rounded terminals and simplified, durable shapes. It prioritizes strong visual presence and consistency across cases, aiming for clear, contemporary communication with a personable edge.
Round characters like O/C/G lean toward near-circular construction, while diagonals (V/W/X/Y) are wide and weighty, contributing to a strong headline presence. Numerals follow the same rounded, sturdy logic, with simple, easily recognized forms that match the uppercase texture closely.