Sans Superellipse Hurad 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Mynor' by The Northern Block, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, modern, playful, impact, approachability, modernity, clarity, brand voice, rounded, blocky, soft corners, compact, sturdy.
A heavy, rounded-rectilinear sans with softened corners and generously filled counters. Curves are built from superellipse-like arcs, producing oval rounds and smooth joins, while verticals and horizontals stay straight and broad. Terminals are blunt and clean, giving letters a compact, stable footprint; apertures are relatively tight, and spacing reads slightly compressed at text sizes due to the substantial stroke mass. Figures and capitals share the same sturdy, block-forward construction, with simple, geometric forms that prioritize silhouette clarity over fine detail.
Best suited for short, high-impact settings such as headlines, posters, logos, packaging, and bold wayfinding where strong silhouettes matter. It can work for brief callouts or UI labels at larger sizes, but the tight apertures and dense color suggest avoiding long body text at small sizes.
The overall tone is confident and upbeat, with a friendly softness coming from the rounded corners and pillowy curves. Its weight and compact rhythm make it feel assertive and poster-ready, while the rounded geometry keeps it approachable rather than harsh or industrial.
This design appears intended to deliver maximum impact with a modern, rounded geometric voice—combining the authority of a heavy sans with softened corners for approachability. The consistent, superellipse-based shaping suggests a focus on clean reproduction across print and screen while maintaining a distinctive, chunky personality.
Round letters like O/C/G lean toward oval superellipse shapes rather than perfect circles, reinforcing a contemporary, UI-adjacent geometry. The lowercase shows a straightforward, no-frills construction with sturdy bowls and short, thick joins, emphasizing consistency and impact across long strings of text.