Sans Contrasted Jive 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, magazine covers, logotypes, fashion, editorial, dramatic, luxe, modernist, attention, luxury, modern edge, display impact, brand voice, slanted, razor-edged, sculpted, tapered, angular.
A sharply slanted display sans with sculpted, high-contrast strokes and a crisp, calligraphic rhythm. Forms are built from broad, wedge-like main strokes that taper to hairline terminals, creating pronounced diagonal stress and a sense of motion. Counters are clean and relatively open for the weight, while joins and terminals often resolve into pointed beaks and blade-like ends. The overall texture is punchy and graphic, with tight curves, controlled apertures, and a consistent italic shear across caps, lowercase, and figures.
Best suited to large sizes where the thin hairlines and sharp terminals can be appreciated—such as headlines, posters, magazine and lookbook typography, and bold brand expressions. It can work for short subheads or pull quotes, but the extreme contrast and pronounced slant make it less appropriate for long-form reading at small sizes.
The typeface reads as fashion-forward and high-impact, combining modern minimalism with a dramatic, couture-like edge. Its razor-thin cuts and tapered endings add tension and sophistication, lending a confident, slightly aggressive energy suited to attention-grabbing settings.
The font appears designed to deliver a contemporary, high-fashion display voice by pairing sans-like construction with expressive, contrast-based carving. Its intention is to create memorable silhouettes and a dynamic forward lean that elevates titles and identities with a refined yet striking presence.
The design relies heavily on contrast-driven detailing: thick strokes dominate, while thin exits and internal cuts carve out distinctive silhouettes. Numerals follow the same sculpted logic, with curving shapes that emphasize the thick–thin interplay and maintain the slanted momentum.