Sans Normal Olrej 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids content, playful, chunky, friendly, posterish, quirky, playful display, handmade feel, bold impact, friendly branding, rounded, blobby, soft corners, compact, bouncy.
A heavy, rounded sans with compact proportions and a distinctly irregular, hand-cut rhythm. Strokes are thick and generally monoline, with softly bulging curves and subtly flattened terminals that keep counters open despite the weight. Letterforms show intentional wobble and slight asymmetries, giving a lively texture across words; joins and shoulders are smooth rather than sharp, and the overall silhouette reads more organic than geometric. Numerals follow the same chunky, rounded construction with bold, simplified shapes that prioritize impact over fine detail.
Best suited for display settings such as posters, bold headlines, product packaging, and logo wordmarks where a friendly, informal voice is desired. It can also work for short blurbs, pull quotes, or signage, especially when the goal is to feel handmade and approachable rather than corporate or technical.
The font projects a cheerful, informal personality—bold and attention-grabbing without feeling harsh. Its slightly wonky shapes and bouncy spacing lend it a DIY, playful tone that feels friendly and approachable, suited to energetic messages and lighthearted branding.
This design appears intended to deliver maximum impact with a warm, playful voice, combining very heavy weight with rounded, slightly irregular forms to create a distinctive, handcrafted feel. The consistent monoline construction and simplified geometry suggest an emphasis on quick recognition and strong silhouettes in branding and display typography.
In continuous text, the irregularity adds character but also creates a strong visual texture, so it performs best when set with comfortable tracking and generous line spacing. The heaviest strokes and tight inner counters make it particularly effective at larger sizes, where the quirky shaping becomes a feature rather than noise.