Sans Normal Kedib 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' by Fontfabric, 'Whitney' by Hoefler & Co., 'Departura' by Nasir Udin, and 'Compasso' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, assertive, sporty, contemporary, energetic, headline-ready, impact, emphasis, motion, modernity, oblique, compact, rounded, chunky, high-impact.
A heavy, oblique sans with compact proportions and broadly rounded bowls. Strokes are thick and largely even, with smooth curve transitions and restrained corner treatment that keeps forms clean rather than sharp. The italic slant is consistent across caps, lowercase, and figures, giving the set a forward-leaning rhythm. Counters are moderately tight and apertures are relatively closed, emphasizing mass and solidity while maintaining clear silhouettes at display sizes.
Best suited to headlines and short-form display typography where the weight and oblique angle can carry emphasis—posters, marketing, packaging, and brand marks. It also works well for punchy UI or in-app promotional moments, labels, and score/number-heavy callouts when set large enough to keep counters open.
The overall tone is bold and energetic, with a slightly sporty, poster-like urgency driven by the strong slant and dense letterforms. It reads confident and contemporary, prioritizing impact and motion over delicacy or warmth.
The design appears intended to deliver maximum impact with a clear, modern sans structure, using a consistent oblique angle and rounded geometry to suggest speed and confidence. It favors bold, attention-grabbing typography that remains straightforward and legible in prominent, high-contrast settings.
Capitals are sturdy and uniform, while the lowercase keeps single-storey forms (notably the a and g) that reinforce a modern, simplified feel. Numerals match the weight and slant closely, with rounded shapes and substantial presence that suit short numeric callouts.