Sans Normal Uhbuw 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Norma' by Linotype and 'Ocean Sans' by Monotype (names referenced only for comparison).
Keywords: body text, editorial, books, print, longform, classic, authoritative, formal, literary, traditional, readability, editorial tone, timelessness, text setting, credibility, bracketed, oldstyle, humanist, calligraphic, bookish.
This typeface shows a serifed, oldstyle construction with moderate stroke modulation and soft, bracketed serifs. Curves are generously rounded and the counters are open, with a steady, readable rhythm that holds together well in paragraph settings. Uppercase proportions feel traditional and slightly stately, while the lowercase has a compact, text-oriented build with sturdy stems and gently tapered joins. Numerals follow the same oldstyle logic, with clear shapes and a consistent weight distribution across straight and curved strokes.
It is well suited to long-form reading—books, essays, editorial layouts, and print collateral where sustained legibility and a traditional voice are desirable. The sturdy outlines and clear punctuation also make it appropriate for headings, pull quotes, and institutional communications that need a composed, classic presence.
The overall tone is classical and editorial, evoking the feel of established book typography and institutional print. It reads as composed and trustworthy rather than flashy, with a subtle warmth from the humanist modulation and rounded forms.
The design appears intended as a reliable, general-purpose text serif that balances tradition with clarity, aiming for an even typographic color and comfortable readability across paragraphs and mixed-case settings.
Distinctive details include a two-storey lowercase “g,” a teardrop/ball terminal on the “j,” and a strong, dignified capital set (notably the Q with a clear tail and a robust, symmetrical W). The texture is even in continuous text, with serifs providing clear horizontal guidance without becoming sharp or spiky.