Sans Normal Jurij 7 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, advertising, dynamic, sporty, modern, assertive, clean, emphasis, impact, modernity, motion, oblique, geometric, rounded, crisp, high-impact.
A heavy, right-leaning oblique with smooth, geometric construction and clean, rounded curves. Strokes are thick and even with clearly controlled curves and relatively open counters in letters like C, O, and e, creating a strong, legible silhouette. Terminals are mostly straight and crisp, with a consistent slant across caps, lowercase, and figures; the overall rhythm is steady and compact, optimized for impact rather than delicacy.
Works best for headlines, display copy, and branding where a decisive, high-impact oblique is needed. It suits sports and lifestyle graphics, promotional materials, packaging callouts, and short emphatic UI/marketing headings where slanted emphasis improves hierarchy.
The tone feels energetic and forward-moving, with a contemporary, athletic confidence. Its strong slant and substantial weight give it a promotional, attention-grabbing voice suited to bold messaging while staying clean and straightforward.
Likely designed to provide a modern, geometric display voice with built-in emphasis from the oblique angle, balancing strong presence with clean readability. The consistent curves and solid numerals suggest a focus on cohesive branding and punchy headline performance.
Uppercase forms read sturdy and geometric, while the lowercase introduces a more text-like flow (notably in a, e, and g) that helps longer lines feel less rigid. Numerals are large and dark, matching the letter weight closely for cohesive, high-contrast-in-layout settings.