Slab Contrasted Ugri 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Malaga' by Emigre and 'Askan Slim' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, sturdy, confident, classic, editorial, collegiate, impact, readability, heritage, authority, headline focus, blocky, bracketed, ink-trap feel, high impact, robust.
A heavy slab-serif with broad, squared terminals and clearly bracketed joins that soften the slabs into the stems. The design favors solid, compact shapes with generous counters for the weight, producing strong texture and legibility at display sizes. Curves are full and slightly squarish in their transitions, while the serifs read as thick platforms that reinforce the baseline and cap line. Lowercase forms are sturdy and rounded where needed, with a single-storey a and g, and punctuation and numerals share the same dense, poster-ready color.
Best suited to large-scale applications where strong presence is needed—editorial headlines, posters, storefront or wayfinding signage, and bold packaging. It also fits identity work that wants a traditional, team or collegiate flavor, and short subheads where a dense, authoritative texture is desirable.
The overall tone is bold and dependable, with a traditional, headline-driven authority. It evokes vintage print and collegiate or workmanlike signage, projecting confidence and a slightly nostalgic, Americana-leaning character without feeling delicate.
This font appears designed to deliver maximum impact with a classic slab-serif voice—combining thick, bracketed serifs and sturdy curves to create a confident display face that remains readable in bold, attention-grabbing settings.
The heavy bracketing and pronounced slabs create a strong horizontal rhythm, making lines of text feel anchored and emphatic. The family’s weight distribution keeps interior spaces open enough to avoid clogging, which helps longer display lines stay readable.