Sans Normal Bekum 7 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: packaging, posters, headlines, children’s, branding, friendly, quirky, casual, approachable, playful, approachability, personality, friendly tone, everyday display, rounded, soft, bouncy, informal, hand-drawn.
A compact, rounded sans with steady, monoline strokes and gently uneven geometry that gives it a lively rhythm. Curves are soft and somewhat bouncy, with subtly irregular joins and slightly varied character widths that keep the texture from feeling mechanical. Terminals tend to be blunt and clean rather than tapered, and the overall proportions stay tall and compact while remaining open enough for comfortable reading in short text.
Well-suited to branding that wants warmth and personality, including packaging, café or retail identities, and promotional headlines. It also works nicely for educational or kid-oriented materials and short passages where an approachable, conversational tone is desired.
The tone is friendly and informal, with a lightly quirky, handcrafted feel. It suggests an easygoing, contemporary voice—more personable than corporate—while staying clean and legible.
The design appears intended to combine a clean sans foundation with a subtly hand-rendered bounce, creating an accessible display-and-text hybrid that feels personable without becoming decorative.
Uppercase forms read as simple and sturdy, while lowercase adds more character through rounded bowls and looped shapes. Numerals follow the same soft, compact construction, giving mixed alphanumerics a cohesive, casual texture.