Serif Normal Koros 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: book text, editorial, headlines, literary, branding, classic, bookish, formal, scholarly, traditional, readability, tradition, authority, editorial tone, bracketed, crisp, stately, calligraphic.
A classic serif with pronounced thick–thin modulation and sharply defined, bracketed serifs. The letterforms show a disciplined, vertical stress with crisp joins and tapered terminals that give the outlines a slightly calligraphic edge. Proportions run on the broader side with generous counters and comfortable spacing, while the lowercase maintains a balanced, readable rhythm. Numerals and capitals carry a sturdy, editorial presence, with clear stroke contrast and refined details that hold up in continuous text.
Well suited to book and long-form editorial typography where a classic serif voice is desired, particularly at text sizes with adequate leading. The crisp contrast and broad proportions also make it effective for chapter titles, pull quotes, magazine headlines, and formal branding or institutional materials that benefit from a traditional typographic register.
The overall tone feels traditional and literary, evoking established print typography and institutional refinement. Its contrast and sharp finishing lend a dignified, slightly dramatic seriousness suited to formal communication rather than casual or playful settings.
The design appears intended to deliver a conventional, authoritative reading experience rooted in classic serif construction. Its combination of clear contrast, bracketed serifs, and measured proportions suggests a focus on print-like polish for editorial and literary applications.
In text, the font creates a confident color on the page: strong verticals, lively contrast, and crisp serifing that helps guide the line. The design reads as intentionally conventional, favoring clarity and typographic authority over novelty.