Sans Contrasted Lobob 3 is a light, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, editorial, airy, delicate, friendly, hand-drawn, modern, humanized sans, approachability, light elegance, contemporary display, open counters, rounded terminals, soft curves, tall ascenders, casual rhythm.
This typeface uses slim strokes with gentle modulation and softly rounded terminals, creating a clean, open texture. Letterforms are predominantly simple and sans in construction, but with subtle, humanized irregularities that read as lightly hand-drawn rather than rigidly geometric. Curves are broad and smooth (notably in C, G, O, and S), while verticals often feel slightly tapered, contributing to an organic rhythm. Proportions lean tall, with noticeable ascenders and descenders and relatively small lowercase bodies, and the overall spacing feels airy due to the thin strokes and open counters.
Well-suited to branding and packaging that benefits from a light, personable voice, as well as posters and display settings where its delicate stroke and open forms can breathe. In editorial or longer text, it works best at comfortable sizes with sufficient line spacing to preserve its fine details and airy texture.
The overall tone is approachable and relaxed, combining a contemporary minimal feel with a gentle, personal warmth. It suggests informality and ease rather than strict technical precision, making it feel friendly and conversational without becoming playful or decorative.
The design appears intended to provide a clean sans foundation with a subtly human touch—prioritizing openness and elegance while avoiding mechanical geometry. Its controlled stroke modulation and softened endings aim to deliver a modern, friendly presence for contemporary display and brand communication.
Uppercase forms appear particularly open and simplified, while the lowercase introduces more personality through single-storey structures and soft curves. Numerals match the light, flowing construction and keep a consistent, unobtrusive presence in running text.