Sans Other Ismur 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, quirky, retro, handmade, lively, display impact, personality, retro charm, handmade feel, compressed, bouncy, irregular, blocky, cartoonish.
This typeface is a compact, heavy sans with subtly irregular contours and a gently uneven baseline rhythm that gives it a hand-cut feel. Strokes are thick and consistent, with rounded outer curves countered by occasional sharper joins and small kinks that make the letterforms feel animated rather than strictly geometric. Proportions are vertically emphasized and slightly condensed, while counters are relatively small and openings can be tight, boosting density in headlines. Numerals and capitals follow the same simplified, chunky construction for a cohesive, poster-forward texture.
Best suited to display settings where impact and personality matter: posters, headlines, packaging, and bold branding lockups. It can also work for short signage or callouts where a playful, informal voice is desired, but its dense forms may feel heavy for extended small-size reading.
The overall tone is cheerful and slightly mischievous, with a retro cartoon energy that feels informal and attention-seeking. Its unevenness reads as intentional character, suggesting a handmade or cut-paper sensibility rather than corporate neutrality.
The design appears intended as a characterful display sans that injects warmth and movement into titles and short phrases. Its compressed, chunky construction prioritizes immediacy and visual charm, aiming for a retro, handmade expressiveness.
In the sample text, the strong black mass and compact widths create a punchy color on the line, with noticeable personality in curved letters and diagonals. The design favors impact over refinement, making it most effective when set with generous tracking and ample line spacing at larger sizes.