Sans Normal Aglom 4 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Radiate Sans' by Studio Sun, 'Antique Olive' by URW Type Foundry, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, utilitarian, confident, clean, friendly, impact, clarity, modernity, versatility, readability, geometric, compact, high impact, crisp, sturdy.
A heavy, clean sans with sturdy, low-contrast strokes and a largely geometric construction. Curves are smooth and round, counters are fairly open for the weight, and terminals are mostly flat and straightforward, creating a crisp silhouette. Proportions feel contemporary and compact, with a tall x-height and short ascenders/descenders that keep lowercase dense and efficient. The overall rhythm is even and steady, with slightly squared joins and minimal modulation that favor clarity at larger sizes.
Well suited for headlines, brand marks, packaging, and signage where a bold, contemporary voice is needed. It can work for short text blocks or UI labels when sizes are generous, but its dense texture is most effective in display applications.
The tone is modern and no-nonsense, with a confident, workhorse presence. Its friendly roundness softens the weight, keeping it approachable rather than aggressive, while still delivering strong visual emphasis.
Designed to provide a dependable, contemporary sans for high-impact communication. The emphasis appears to be on straightforward geometry, consistent stroke weight, and efficient proportions that stay readable while projecting a confident, modern presence.
Uppercase forms read solid and stable, and the numerals match the letterforms with similarly robust shapes and simple, legible construction. In text, the weight creates strong color on the page, making it best suited to situations where clarity and impact matter more than delicacy.