Sans Other Wuma 1 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, industrial, retro, mechanical, assertive, playful, impact, display, retro-tech, character, blocky, condensed feel, square, stencil-like, ink-trap hints.
A heavy, squared sans with chunky verticals, tight apertures, and a strongly rectangular silhouette throughout. Corners are mostly rounded-off rather than sharp, and several joins show small cut-ins that read like pragmatic ink-traps or notches, giving the forms a manufactured, machined feel. Counters tend to be tall and narrow (often rectangular), with simplified constructions and occasional asymmetrical details—especially in diagonals and terminals—that create an intentionally quirky rhythm. Overall spacing and letterfit are compact, producing dense, poster-ready word shapes.
Best suited for posters, titles, branding marks, packaging, and short bursts of copy where strong presence matters. It works well in environments that benefit from a mechanical or retro-digital aesthetic—such as event graphics, product labels, gaming/tech themed visuals, or bold wayfinding. Use generous size and breathing room to preserve the distinctive counters and notched detailing.
The tone is bold and utilitarian with a retro-tech flavor—part industrial signage, part arcade or sci‑fi display. Its quirky notches and compact geometry add personality, keeping it from feeling purely rigid or corporate. The result feels commanding and energetic, suited to attention-grabbing headlines.
The design appears intended to deliver maximum impact through compact, blocky geometry while introducing subtle notches and softened corners for character and print resilience. Its simplified, squared constructions prioritize recognizability and a distinctive display texture over neutral readability.
Many glyphs rely on narrow internal counters and tight openings, which boosts impact at larger sizes but can make small-size text feel crowded. The figures and capitals have a consistent, block-constructed logic, and the lowercase follows the same squared approach for a uniform, display-oriented texture.