Sans Contrasted Fara 3 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, sturdy, friendly, retro, poster-ready, confident, impact, approachability, space-saving, display, rounded, soft-cornered, compact, high-impact, utilitarian.
A heavy, soft-cornered sans with compact proportions and a firmly grounded stance. Strokes are thick with subtle modulation, and terminals tend to be rounded or gently squared, keeping the texture smooth at large sizes. Counters are relatively tight, and many forms favor simplified geometry (notably in the bowls and verticals), producing an even, blocky rhythm. The lowercase is straightforward and sturdy, with single-storey forms where expected and short, functional extenders that keep the overall silhouette compact.
Well-suited to headlines, posters, and signage where bold, compact letterforms need to command attention. It also fits packaging and brand marks that benefit from a sturdy, friendly sans presence, especially in short lines or all-caps settings.
The font conveys a bold, dependable voice with a warm, approachable edge. Its softened corners and condensed feel suggest a slightly retro, workmanlike character—confident and attention-grabbing without feeling sharp or aggressive.
The design appears intended to deliver maximum impact in a compact footprint, combining simplified sans forms with softened corners for a more approachable display tone. Subtle stroke modulation adds character without sacrificing the strong, utilitarian rhythm.
The strong weight and tight internal space create dense word shapes that read best with generous tracking and line spacing. Rounded joins and terminals help maintain clarity in large display settings, while the compact build can make small sizes feel dark if set tightly.