Sans Normal Begev 2 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui text, wayfinding, posters, branding, packaging, modern, technical, friendly, minimal, clarity, space efficiency, modern utility, distinct terminals, geometric, clean, crisp, angular cuts, open apertures.
This typeface shows a clean, monoline construction with lightly condensed proportions and a steady, even rhythm. Curved letters are built from smooth, rounded strokes, while many terminals are finished with sharp, angled cuts that create small triangular notches and crisp joins. Counters are generally open and clear, and the overall spacing feels orderly and consistent, supporting a straightforward reading texture. Numerals follow the same restrained, rounded logic, with simple forms and minimal modulation.
It works well for interface labels, product branding, and contemporary packaging where clarity and a clean silhouette are needed. The narrow footprint and crisp terminals also suit posters, headlines, and signage systems that benefit from compact setting and a slightly technical finish.
The mix of soft curves and sharp, clipped terminals gives the font a modern, slightly technical tone that still feels approachable. It reads as contemporary and utilitarian rather than expressive, with a subtle edge that can add personality without becoming decorative.
The design appears intended to combine geometric simplicity with a recognizable terminal treatment, producing a practical sans with a subtle signature. Its consistent stroke weight and controlled proportions suggest a focus on clarity, economy of space, and a contemporary, system-friendly look.
Distinctive details include the repeated use of angled terminals on verticals and diagonals, which lends a lightly engineered feel across both uppercase and lowercase. The lowercase maintains simple, single-storey structures where applicable, keeping the overall voice minimal and efficient in longer text samples.