Sans Normal Kedaf 15 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Branden' by Craft Supply Co, 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa, and 'Moveo Sans' by Green Type (names referenced only for comparison).
Keywords: posters, headlines, branding, sports design, packaging, sporty, energetic, modern, confident, dynamic, emphasis, motion, impact, clarity, modernity, oblique, geometric, rounded, smooth, compact.
A slanted, heavy sans with broad proportions and smooth, rounded construction. Strokes stay largely uniform, producing a clean, low-contrast texture, while curves are generous and terminals read as softly finished rather than sharp. Counters are open and shapes lean forward with a steady rhythm; round letters (O, C, G, Q) feel elliptical and stable, and diagonals (V, W, X, Y) are sturdy and emphatic. The lowercase is compact with a straightforward single-storey a and g, and the figures match the overall weight and forward-leaning momentum.
Best suited for headlines and short blocks of copy where a dynamic, high-impact sans is desired—posters, sports and activewear graphics, event promotion, and energetic brand systems. It can also work for punchy subheads and callouts in editorial or UI contexts when a forward-moving emphasis is needed.
The overall tone is assertive and fast, with a contemporary, sporty voice. Its italic angle and thick strokes create a sense of motion and confidence, making the text feel energetic and purposeful rather than delicate or formal.
The design appears intended to deliver a modern, motion-forward sans voice: sturdy, rounded forms paired with an oblique stance for speed and emphasis. It aims to balance impact with approachability by combining heavy, uniform strokes with smooth curves and open counters.
In running text, the strong slant and dense color create a bold typographic presence, while the rounded geometry helps keep it friendly and legible. The set maintains consistent weight across letters and numerals, yielding an even, poster-like texture.