Script Pukem 1 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, invitations, greeting cards, playful, friendly, whimsical, handmade, retro, handwritten feel, friendly display, signature style, craft aesthetic, brushy, rounded, bouncy, looping, lively.
A compact, brush-pen script with smooth, rounded terminals and pronounced thick–thin modulation. Strokes taper into hairline entry/exit points, with occasional teardrop-like ends and gently swelling downstrokes that create a lively rhythm. Letterforms lean mostly upright and sit on a steady baseline, while looped ascenders/descenders (notably in letters like g, j, y) add decorative movement. Capitals are simplified and narrow, pairing well with the more cursive, loop-forward lowercase; figures follow the same hand-drawn logic with soft curves and variable stroke emphasis.
Well suited for short-to-medium display text where a friendly handwritten signature is desired—such as boutique branding, product labels, café menus, social posts, invitations, and greeting card copy. It reads best at larger sizes where the thin connectors and loop details remain clear, and it can add personality to headings, pull quotes, and featured phrases.
The overall tone is warm and personable, with a lighthearted, crafty feel that suggests casual confidence rather than formal calligraphy. Its rounded shapes and bouncing curves give it a cheerful, approachable voice with a hint of vintage signage and homemade charm.
Likely designed to mimic a neat brush-script handwriting style with clear, legible forms and charming loops, aiming for an approachable display script that feels personal and crafted while remaining consistent across an alphabet and numerals.
Contrast is strongest on verticals and main curves, while connectors and internal counters stay airy, helping the script avoid looking heavy. Some characters show intentionally irregular brush behavior, reinforcing an authentic handwritten texture even in larger text settings.