Script Pumeg 13 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, quotes, friendly, playful, handcrafted, retro, casual, hand-lettered feel, cheerful display, craft aesthetic, expressive branding, brushy, bouncy, rounded, looping, swashy.
A lively, brush-script display face with a rightward slant and a pronounced thick–thin stroke pattern that mimics pressure from a marker or brush pen. Letterforms are rounded and compact, with soft terminals, occasional teardrop-like ends, and looped constructions in several capitals and lowercase. The rhythm is bouncy and informal rather than strictly calligraphic, with varying internal spacing and a slightly uneven baseline feel that reinforces the hand-drawn character. Numerals are similarly curvy and expressive, pairing well with the letterforms in weight and texture.
Best used for short-to-medium headlines, logos, product packaging, menus, invitations, and social graphics where a personable handwritten look is desired. It can work for brief passages or pull quotes at comfortable sizes, especially when set with ample leading to keep the dense brush texture from closing in.
The overall tone feels upbeat and approachable, with a vintage craft sensibility that reads as personal and human. Its energetic curves and friendly loops suggest warmth and spontaneity, making it well suited to cheerful, conversational messaging.
The design appears intended to capture the charm of quick brush lettering in a polished, repeatable form—combining expressive swashes and loops with consistent weight and a cohesive rhythm for display typography.
Capitals show more decorative gestures (notably looped bowls and occasional inward curls), while lowercase stays more compact and readable, creating a clear hierarchy in mixed-case text. The heavier downstrokes and softer joins create a dark, textured color on the page that benefits from generous line spacing at text sizes.