Sans Normal Lomak 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Elisar DT' and 'Elisar DT Infant' by DTP Types; 'Foro Sans' by Hoftype; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, short ads, sporty, punchy, energetic, confident, playful, impact, motion, attention, bold branding, display clarity, slanted, rounded, blocky, compact, bouncy.
A heavy, slanted sans with broad proportions and rounded, closed counters. Strokes are thick and even, with minimal modulation, giving the letters a compact, sturdy silhouette. Curves are smooth and slightly squashed, while terminals read clean and blunt, creating a strong, continuous rhythm in text. The figures are equally weighty and rounded, with bold, high-impact shapes that stay clear at display sizes.
This font is best suited to display applications where impact and motion matter: headlines, posters, sports or entertainment branding, packaging callouts, and short-form advertising. It can work for brief text blocks when a dense, emphatic voice is desired, but it naturally performs strongest at larger sizes where its rounded geometry and bold texture can breathe.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Its wide, buoyant shapes and soft rounding keep it friendly and approachable while still feeling loud and attention-grabbing. The texture in paragraphs feels dense and animated rather than formal or restrained.
The design appears intended to deliver maximum visual weight with a dynamic, forward-leaning stance, combining rounded geometry with a compact, high-contrast presence in the layout. It aims to read as modern, bold, and energetic, prioritizing punch and immediacy in display typography.
The italic slant is integral to the design rather than a simple oblique, producing a consistent forward motion across uppercase, lowercase, and numerals. Spacing appears tuned for impactful headlines, with a tight, poster-like color that emphasizes mass and shape over fine detail.