Sans Normal Oflav 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Copperplate New' by Caron twice, 'Hanley Pro' by District 62 Studio, 'Mollen' by Eko Bimantara, 'Leto Sans' by Glen Jan, and 'ITC Blair' by ITC (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, brand marks, friendly, playful, bold, approachable, retro, impact, approachability, display clarity, brandability, rounded, soft corners, compact, chunky, high x-height.
A heavy, rounded sans with broad strokes, soft terminals, and a compact, sturdy build. Curves are generously circular (notably in C, O, Q, and lower-case bowls), while joins and corners are subtly blunted rather than sharp. The lowercase shows a high x-height with short ascenders/descenders, producing dense, blocky word shapes; counters stay open enough to remain legible at display sizes despite the weight. Overall spacing feels even and stable, and the figures share the same thick, rounded construction for a consistent texture in mixed text.
Best suited to headlines and short-form copy where its weight and rounded shapes can carry impact—posters, packaging, signage, and bold UI banners. It also works well for logo wordmarks and brand marks that want a friendly, confident voice, especially when set with generous tracking.
The tone is upbeat and approachable, with a friendly “soft-bold” presence that reads as contemporary but with a slightly retro, sign-painter/packaging-like warmth. Its rounded geometry and chunky silhouettes make it feel informal and inviting rather than technical or austere.
The design appears intended to deliver maximum presence and legibility with a welcoming, rounded personality—prioritizing bold silhouettes, simple construction, and consistent texture for display typography and brand-forward applications.
Diagonal letters like K, V, W, X, and Y are built with sturdy, simplified forms that avoid delicate joints, reinforcing a solid rhythm across lines. The Q has a prominent, stylized tail/counter interaction that adds character and makes the face feel more logo-ready.