Sans Superellipse Hubaj 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Paralucent' by Device, 'Chubbét' by Emboss, 'FS Industrie' by Fontsmith, 'Neusa Neu' by Inhouse Type, 'Helvetica Now' by Monotype, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, confident, industrial, friendly, compact, athletic, impact, clarity, modernity, approachability, efficiency, blocky, rounded, soft-cornered, sturdy, dense.
A heavy, compact sans with rounded-rectangle construction and broadly flattened curves. Strokes are uniform and monolinear, with large enclosed counters and smooth, softened corners that keep the mass from feeling sharp. Terminals are mostly straight and squared-off, while joins and shoulders stay generously rounded, producing a consistent, superelliptical rhythm. Lowercase forms are robust and simple, with a single-storey a and g, short ascenders/descenders, and a generally chunky texture that holds up at large sizes.
Best suited to bold display settings where clarity and punch are required: headlines, posters, large UI labels, packaging, and wayfinding or retail signage. The sturdy shapes and open counters help it stay legible in high-contrast applications and at distance, while the compact proportions support space-efficient titling.
The overall tone is assertive and no-nonsense, but the rounded geometry adds approachability. It reads as modern and utilitarian, with a sporty, signage-like energy that feels built for impact rather than delicacy.
The design appears intended as a contemporary, high-impact sans that combines strong, rectangular structure with softened corners for a friendly, modern feel. Its simplified forms and consistent stroke weight prioritize immediate recognition and a solid typographic voice in display contexts.
Spacing and letterfit appear tight and efficient, creating a dense headline color. Figures match the same rounded-rectangular logic, with strong, stable silhouettes and minimal internal detailing.