Sans Normal Arlil 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, quirky, playful, informal, soft, approachability, readability, modern warmth, casual voice, humanist, rounded, lively, open apertures, slanted terminals.
This typeface is a rounded, humanist sans with softly swelling curves and subtly angled stroke endings that give the letters a hand-drawn, organic steadiness. Forms lean on broad circular geometry in O/C/G/Q and smooth, continuous bowls, paired with slightly irregular terminal cuts that add rhythm without becoming rustic. Uppercase proportions are generous and open, with a clean, simple E/F/T structure and a wide, welcoming S. Lowercase is similarly open and readable, with a single-storey a and g, compact joins, and a modestly tall ascender/descender feel that keeps word shapes distinct. Numerals are clear and rounded, with gentle curvature and uncomplicated silhouettes suited to text and display alike.
It suits brand identities that want to feel approachable and modern, as well as packaging, posters, and signage where friendliness is a priority. The open counters and straightforward letterforms also make it serviceable for editorial subheads and short-to-medium text settings, especially when a relaxed, human voice is desired.
The overall tone is warm and approachable, with a casual, slightly whimsical character that feels conversational rather than corporate. Its rounded construction and lively terminal angles give it a friendly voice that works well for upbeat, everyday messaging.
The font appears designed to merge clean sans clarity with a more personable, humanist touch—using rounded geometry and gently angled terminals to introduce warmth and motion while keeping the overall structure familiar and readable.
The design maintains consistent roundness across glyphs while allowing small variations in terminal angle and stroke flow, which creates a subtly animated texture in paragraphs. Counters stay roomy in both cases, helping the font hold up when set in longer lines of text.