Sans Normal Asmob 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Deva Ideal' by DizajnDesign, 'Halifax' by Hoftype, 'Sana Sans' by Latinotype, and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, neutral, modern, friendly, pragmatic, neutrality, legibility, versatility, modern utility, clarity, geometric, open apertures, even rhythm, crisp, high legibility.
A clean sans serif with largely geometric construction and smooth, near-circular bowls. Strokes maintain an even weight with minimal modulation, and terminals are predominantly straight or gently sheared rather than flared. Counters are open and spacious, with clear interior shapes in letters like a, e, and s, supporting a steady reading rhythm. Proportions feel balanced and straightforward, with simple joins and unobtrusive details that keep the forms tidy at text sizes.
Well-suited to interface copy, product labeling, and general editorial text where clarity and a clean, contemporary voice are needed. It also works effectively for wayfinding and informational signage thanks to open counters and stable proportions, and performs reliably in slide decks and corporate communications.
The overall tone is neutral and contemporary, leaning friendly rather than technical. Its restrained shapes and calm rhythm read as practical and trustworthy, with enough roundness to avoid feeling rigid or cold.
The design appears intended as a versatile, everyday sans serif optimized for clear communication. It prioritizes legibility and visual consistency, offering a modern, approachable look that stays out of the way in continuous reading and functional typography.
The caps show clear, uncomplicated silhouettes with broad curves in C, G, O and decisive diagonals in A, V, W, X, Y. Figures appear straightforward and text-friendly, with consistent widths and simple geometry that matches the letterforms.